If there’s one thing Simon has perfected in his 20+ years in advertising and design, it’s knowing his audience. He’s created award-winning work for people wanting to take a cruise, book a hotel room, rent an apartment, attend a sporting event or travel to a new destination.
Through a variety of these hospitality-related experiences, Simon has developed a keen sense of understanding the consumer mindsets, positioning the location and creating identities, websites and advertising that are both relevant and distinctive.